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Pay Per Click (PPC)

Why Do You Need PPC Advertising Services?

Pay per click (PPC) advertising and management services from Bizz World are a cost-effective way to earn a spot at the top of Google and Bing search results—giving your business maximum exposure while staying in control of your monthly ad spend.

If your website does not come up prominently on the first page (multiple times), you’re losing business to your competition. There are two ways to increase your first page visibility—search engine optimization services or PPC advertising and management.

SEO is valuable because more people tend to click organic listings over paid ads (it is estimated that 60% of searchers only click organic listings over paid listings while 40% don’t know the difference—if the listing looks targeted to what they searched, paid or organic, they’ll click it). The two primary disadvantages of SEO are that you are not in complete control (Google, Yahoo and Bing ultimately decide who ranks where and how they do this is not exactly clear—despite what some SEO companies might tell you) and it takes time.

If you set up a pay per click account on Google AdWords, you’ll see your ads in a matter of hours.

If you optimize your website to rank better organically, the work you do today may not be evident in the search results for weeks—even months and years!

Bizz World’s PPC Management Process

Accurate measurement and campaign tracking is the foundation of every Bizz World internet marketing service, including PPC advertising. If you don’t know exactly where you are today, you can’t maximize your results. Before you spend a penny on pay per click, you need to put the right analytics tools in place and gather some baseline data. You need to know how your website functions today as a sales rep. This process can take anywhere from a few days to a week or a month. The process is important. If you’re serious about results, don’t skip this step!

If you already have an existing pay per click account, our team will start with a pay per click audit. We’ll review what you’ve done in the past and give you actionable recommendations for improving your performance in the future.

For clients utilizing us for PPC management, we handle it all, including:

  • Pay per click consultations
  • Keyword discovery
  • Bid management
  • Ad copy creation (including PPC for mobile)
  • Ad split testing
  • Pay per click call tracking
  • Landing page optimization
  • Ecommerce PPC advertising
  • Display ads
  • Retargeted ads and remarketing campaigns
  • LinkedIn advertising campaigns
  • Paid social media marketing campaigns
  • Monthly PPC reports
  • Dedicated PPC manager
  • Dedicated account manager
  • And more

Pay per click (PPC / CPC) platforms like Google Ad Words and Bing Ads are self-service platforms. You don’t technically need to hire a professional PPC company to set up and manage your PPC campaign; however, most small business owners lack the time, expertise and tools required to maximize ROI from a PPC advertising campaign.

Pay per click advertising is incredibly measurable and controllable. The downside to this is that there are enormous amounts of data to analyze and interpret as well as layers of complexity the average business owner just doesn’t have time to manage. For example, most home service business owners fail to track the phone calls generated by their PPC campaigns. The ratio of phone calls received versus online form submissions can be as high as 12:1. If you’re not tracking the phone calls generated by your PPC campaigns, you’re missing more than half the picture. You’re almost certainly under-bidding on some keywords and over-paying for others.

At the same time, hiring a full time marketing person with the intellectual horse power to adequately manage your account will cost you at least $5,000 per month (and that’s not counting benefits, computer, and software programs required for optimization or the advertising cost itself!). For the average small business investing in pay per click advertising services, it’s far more cost effective to outsource pay per click set-up, management and on-going optimization.

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